How JobBridgeUp Uses A/B Testing to Improve Email Marketing

At JobBridgeUp, we know how important it is to reach students and recent graduates in a meaningful way. Email marketing is one of the best tools to do that, but sending one email and hoping for the best rarely works. That’s why we rely on A/B testing to see what really resonates with our audience.

What is A/B Testing?

In simple terms, A/B testing is when you create two different versions of the same email and send each version to a small part of your audience. By looking at which one gets more opens, clicks, or responses, you can make decisions based on real data, not guesses.

Why We Use It:

We want to make sure our emails actually help students. Whether it’s guiding them to create a better CV, connect with a company, or find their first job, every email counts. A/B testing lets us see what motivates them, what wording works best, and how to improve over time.

Tips for Writing Effective Emails:

Personalizing the email whenever possible, even just by including the recipient’s name.

Be clear and concise, the students don’t have time to read long paragraphs.

Have a clear call-to-action, like telling them exactly what step to take next.

Use principles of persuasion wisely= things like social proof (“thousands of students are already using this”), scarcity (“don’t miss this opportunity”), and authority (“career experts recommend…”) can make a difference.

Test everything= subject lines, content, and calls-to-action.

Our Example Emails:

Email A: Focuses on urgency and social proof, encouraging students to click quickly.

Email B: Highlights our AI tools and expert guidance, showing authority and value.

What We Learned and the conclusion

Running these tests has shown us that small changes can have a big impact. Sometimes changing just a few words in a subject line increases clicks by 20% or more. It’s not just about sending emails, it’s about learning from our audienceand improving every step of the way.

A/B testing has become a crucial part of how we communicate with students. It helps us send emails that actually help them move forward in their careers, rather than just filling inboxes. If you’re doing email marketing, don’t skip it, test, learn, and adjust.

Example Email

From: JobBridgeUp

Subject: Your dream job is just a click away 🎓

Are you ready to join the 12,000 students who have already found their first job through JobBridgeUp?

You will find :

✅ Personalized job matches

✅ AI CV & cover letter tools

✅ Direct chat with companies

Don’t miss this opportunity ! Start your journey today and connect with +120 top employers worldwide.

[Explore Jobs Now]

Warm Regards, the JobBridgeUp team 🙂

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